Participants will learn the difference between early stage investors (financial investors, business angels, angel networks, crowdfunding investors and venture capitalists) and how to identify best ways to approach each investor type. The course will also cover different ways investors can invest in early stage companies (common shares, preferred shares, convertible note, debt) and subsequent impact on control and valuation. Special attention will be given to investor tax reliefs schemes (e.g. EIS, SEIS), which may help entrepreneurs to raise money in countries where such schemes exist. Finally, valuation methods and dilution of the founders after several funding rounds will be discussed as well.